2026 Elections
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Bay Area Latino Voters Weigh What Matters in California’s Governor’s Race

The rising cost of living, from groceries and housing to gas and healthcare, remains a major concern for Latino voters in California as they consider the state's next governor.
Marisol Velez mentally added up the items in her cart before putting them on the conveyor belt at Grocery Outlet in Livermore.
“I had to,” said Velez. “I had limited cash. Sales have been so slow and everything is so expensive now with food and high gas prices.” Velez and her husband own a small retail store in town, where they have seen business drop dramatically while merchandise costs for them have skyrocketed in the last year. “It’s been hard.”