U.S. Hispanic Buying Power by State

• Buying power of Hispanics in California is significantly greater than in any other state.

• Average annual income for Hispanics in the San Francisco Bay Area is $40,000.

• The San Francisco Bay Area is the fourth largest Spanish-speaking market in the U.S.

• In six Northern California counties -- Alameda, Contra Costa, Solano, Sonoma, San Joaquin and Sacramento -- the growth of Hispanics exceeded their growth rate statewide.