Businesses, government, and non-profits need Spanish speaking workers to help attract and serve Hispanic clients. From front office to back warehouse, the demand for Spanish speaking workers continues to grow. Below are the top things we regularly recommend to employers looking to hire people with various language skills in the Bay Area. Please contact us with any questions ().
Working with business owners, managers, and non-profit directors during the last 15 years has revealed many universal truths about local marketing. We see local businesses dealing with many of the same challenges related to brand awareness, attracting new customers, price competition, etc. We often start the conversation by reviewing some or all of their current marketing communications, from their logo and business card, to their website or store signage.
Businesses and non-profits are motivated to reach out to all segments of the Hispanic community, but what are they losing when they do a rush job of their Hispanic marketing and communications? Targeting a segment other than general-market should always require some thinking and planning so that the communications are not simply a translation of your standard info or sales pitch. Many large and small businesses and organizations are guilty of simply
“We can’t increase our sales and we can’t afford to compete on price anymore,” the store owner told me. The general manager of an East Bay new car dealership told me the same thing, as have many business owners and managers seeking marketing help. Helping them understand how to boost sales and compete more strongly usually starts with discussing the basics – the marketing fundamentals that are represented below by the most common mistakes I