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How to advertise for Spanish speaking or bilingual workers Print E-mail
Written by Visión Hispana   
Monday, 01 July 2013 10:31


Businesses, government, and non-profits need Spanish speaking workers to help attract and serve Hispanic clients. From front office to back warehouse, the demand for Spanish speaking workers continues to grow. Below are the top things we regularly recommend to employers looking to hire people with various language skills in the Bay Area. Please contact us with any questions ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ).

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How to test your marketing with 3 questions - A Bay Area example Print E-mail
Written by Elena Miramar   
Saturday, 15 June 2013 00:00
Fundamental points for local marketingWorking with business owners, managers, and non-profit directors during the last 15 years has revealed many universal truths about local marketing. We see local businesses dealing with many of the same challenges related to brand awareness, attracting new customers, price competition, etc. We often …
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Things lost (and gained) in Spanish translation Print E-mail
Written by Elena Miramar   
Sunday, 05 February 2012 14:01

Businesses and non-profits are motivated to reach out to all segments of the Hispanic community, but what are they losing when they do a rush job of their Hispanic marketing and communications? Targeting a segment other than general-market should always require some thinking and planning so that the communications are not simply a translation of your standard info or sales pitch. Many large and small businesses and organizations are guilty of simply
Last Updated on Monday, 06 February 2012 08:47
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Slow sales share common causes Print E-mail
Written by Darren Ballegeer   
Saturday, 08 January 2011 00:00
“We can’t increase our sales and we can’t afford to compete on price anymore,” the store owner told me. The general manager of an East Bay new car dealership told me the same thing, as have many business owners and managers seeking marketing help. Helping them understand how to boost sales and compete more strongly usually starts with discussing the basics – the marketing fundamentals that are represented below by the most common mistakes I
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