Sat23Oct2010

Newspapers reach 71 percent of adult consumers

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More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to new data from Scarborough Research.  The company examined newspaper readership as part of its USA+ Study (Release 1, 2010), a survey of more than 210,000 adults that captures media patterns and other consumer behaviors of adults across the country.